I.) Criteria: Timeliness of Information
Best: Ethanol News
http://ethanol-news.newslib.com/
This is a non-commercial Web site offers visitors timely, relevant information on the issues surrounding ethanol. The information is organized by descriptive headlines and showcases news from all sources. This is a poor-man’s version of the searchable news database, Lexis-Nexis.
Worst: Ethanol@mindsay
http://www.mindsay.com/tags/ethanol
This group blog was last updated June 21 leading readers like me to possibly discount the information. While I appreciate the availability of information, I think its effectiveness is limited by its age. In addition, the writers’ neither offer links to validate their points nor allow readers to discover information on their own.
II.) Criteria: Working links
Best: Food and Fuel America.com
http://www.foodandfuelamerica.com/
I find myself visiting this blog on a daily basis because it offers an unbiased look into ethanol production and the potential ramifications its wide use would have on the environment and food supply. The blog writers offer no endorsements and offers links to back their claims and invite public discourse. The links are timely and work.
Worst: Patriot Renewable Fuels
http://www.patriotethanol.com/index.htm
The Web site for this Illinois-based producer of biofuels offers links to news releases at least two years old, thus undermining the company’s credibility to potential customers. I also found the e-mail links provided on each page did not work.
III.) Criteria: Writing Quality
Best: Auto Blog Green
http://www.autobloggreen.com/category/ethanol/
Face it. People do not read Web pages, they merely scan the information. But I found this blog to be well-written full of taunt sentences. I found myself slowing down and reading post after post.
Worst: Absolute Energy
http://www.absenergy.org/home/grainmarketing.html
The well-known adage, “caveat emptor” (Let the buyer beware) holds true for this Web site. The company’s pages are chocked full of misspelled words and typos which strengthen the idea that one must be more cautious when evaluating information. Here is an example I found on the company’s grain marketing page:
“We are set up to take corn on the 11th of Oct. Our Thursday Oct 11 hours are 10:30 to in line by 6:00 On Friday 7:00 am to inline by 6:00 pm , On Sat 7:00 am to in Line by 4:00 pm . We have a 15000 bu per hour stacker/drive over conveyor .We will take 15.5 corn at no disc. and upto 16.5 moisture at 3cts per 1/2 pt disc. . Give us a call at 866-636-2220 or CHS at Winona at 800-372-8154 for grain bids.”
IV.) Criteria: Publisher Credibility
Best: Simon Robinson’s Big Biofuels Blog
http://www.icis.com/blogs/biofuels/
Simon Robinson is a staff writer with the English-based ICIS, the world’s largest information provider for the chemical and oil industry. Robinson writes a daily blog offering a snapshot of the industry and offers coverage on positive and negative developments involving the industry. Robinson’s writing doesn’t indicate that he is a cheerleader for the industry; he is a solid reporter whose blog offers a good sampling of relevant industry links.
Worst: Radioactive Communist Zombies
http://www.radioactivecommunistzombies.com/radioactive_communist_zom/
For starters, the unnamed writer of the blog, whose name can be found no where, states he is “a frustrated, slightly published conservatarian writer.” The author is not a well-known figure and he offers opinions without citing sources.
V.) Criteria: Web site Navigation
Best: Renewable Fuels Association
http://www.ethanolrfa.org/
As Steve Krug, a usability expert said, navigation is not a feature of the Web site, it is the Web site.
The Renewable Fuels Association knows this point well. The association’s home page offers a simple design that offers clear and easy-to-understand navigation buttons to visitors find everything from media contact information to news releases to position papers. The site follows an orderly structure and it has a search engine to quickly find information.
Worst: USA Energy Independence
http://usaenergyindependence.com/
This three-column Web site is really a dense forest sprinkled with hard-to-find markers. The content —the news briefs, photos, charts, icons and numerous links — are seemingly tightly packed together, thus, creating a cluttered feel. The Web site also suffers from what is seemingly a plethora of ads sprinkled on the more popular pages of the site.